YouTube

YouTube CEO Susan and Jakee apologized Friday to the creator community over the company's decision to cancel the documenting cases it announced on Thursday, leading to discontent among owners of some popular channels.

"I am sorry for the frustration and the harm we have caused in our new approach to documentation," she said in a tweet on Twitter.

“While we were trying to make improvements, it seems we missed the target. As I write this, we are working to address your concerns [and] we will have more updates soon. ”

On Thursday, YouTube announced changes to its authentication policy, which led many celebrity creators to receive emails telling them to lose their authentication badge.

However, creators still have time to appeal the decision before the policy takes effect at the end of October.

The new policy should ensure that the creators, brands, and artists on and off YouTube, as well as users who are at risk of impersonation, are granted a badge.

YouTube's new authentication policy is thought to match the way companies like Facebook, Instagram and Twitter are doing. It aims to ensure that the right person receives the badge in order to facilitate finding it by other users.

While removing badges may bother creators, YouTube recognizes that this step is necessary to combat the impersonation of senior officials. This is why the site will take specific steps to help creators who have received an email informing them to remove the badge by appeal. This, and YouTube will try to review each appeal individually and manually before the application of the new policy in late October.